paul zhong*
Designed for people.
Built to convert.
E-commerce, UX/UI & web designer in Toronto with 3+ years building responsive websites and Shopify stores that turn visitors into customers.
( Selected work )
A Shopify live-commerce store, built in three weeks so livestream viewers could buy in real time. When streams moved from TikTok to Whatnot, I repositioned it as Mr. Surprise’s main online store.
MY RESPONSIBILITY —
UX/UI & web design, site operations
PLATFORM —
Shopify
A gated wholesale storefront with approval-based accounts and case-size ordering — moving B2B orders off the retail counter and cutting order errors.
MY RESPONSIBILITY —
UX/UI & web design, site operations
PLATFORM —
Shopify
A responsive portfolio website for a kitchen and bath company — showcasing cabinets, vanities and countertops, with clear paths to promotions and a free design quote.
MY RESPONSIBILITY —
UX/UI & Web Design
PLATFORM —
Wix Studio
( About )
From research to launch to the orders that follow, I care about the user experience.
Before design, I spent years in client-facing sales at TD Canada Trust and Toronto Cabinetry. Talking with customers every day taught me to notice where people get confused, hesitate, or give up. That’s still where every project starts.
I trained in UX through the Google UX Design Certificate and BrainStation. At IEMHP (SickKids), I turned user research into wireframes and prototypes for a membership platform redesign. At Mr. Surprise, I design and run two Shopify stores, so I see how real customers use what I build, and I keep improving it from there.
Understand people. Design for them. Launch, learn, repeat. Always curious, always making room for what comes next.
Based in
Toronto, Canada
Focus
E-commerce · UX/UI Design · Web design
Skills
Research, wireframing, prototyping, Shopif, responsive build, QA
Tools
Figma, Adobe XD, Adobe Creative Suite, Shopify, Wix Studio, HTML/CSS
Education
BBA, University of Toronto Scarborough · Google UX Design Certificate · BrainStation Web Development
( Experience )
Where I learned to design for people.
( Photography )
Same eye,
different frame.
When I’m not designing, I’m taking photos. Mostly streets, travel and everyday life.
