UX Case Study

WhatSubs - A Subscription Management App

Project Overview

WhatSubs is an app designed to consolidate and streamline users' multiple subscriptions for easy management.

It specifically caters to college students and adults who seek to track their subscription expenses and discover money-saving strategies for monthly subscriptions.

By centralizing subscription information and offering cost-saving tips, WhatSubs empowers users to take control of their subscription expenditures.

Project Overview

WhatSubs is an app designed to consolidate and streamline users' multiple subscriptions for easy management.

It specifically caters to college students and adults who seek to track their subscription expenses and discover money-saving strategies for monthly subscriptions.

By centralizing subscription information and offering cost-saving tips, WhatSubs empowers users to take control of their subscription expenditures.

Project Overview

WhatSubs is an app designed to consolidate and streamline users' multiple subscriptions for easy management.

It specifically caters to college students and adults who seek to track their subscription expenses and discover money-saving strategies for monthly subscriptions.

By centralizing subscription information and offering cost-saving tips, WhatSubs empowers users to take control of their subscription expenditures.

My Role

UX Designer

Team Size

1 Person

Timeline

March 2022 to April 2022

My Role

User Research, Sketching, Wireframming, Low and High-Fidelity Prototyping, Usability Studies

The Problems

With the rapid growth of subscription-based services, it becomes increasingly challenging to keep track of numerous recurring subscriptions and their payment details.

Efficiently managing and organizing subscriptions is crucial for users to stay organized and avoid confusion regarding what, when, and how much they need to pay.

The Problems

With the rapid growth of subscription-based services, it becomes increasingly challenging to keep track of numerous recurring subscriptions and their payment details.

Efficiently managing and organizing subscriptions is crucial for users to stay organized and avoid confusion regarding what, when, and how much they need to pay.

The Problems

With the rapid growth of subscription-based services, it becomes increasingly challenging to keep track of numerous recurring subscriptions and their payment details.

Efficiently managing and organizing subscriptions is crucial for users to stay organized and avoid confusion regarding what, when, and how much they need to pay.

The Goals

The goal is to design an app which solves the issues related to online subscriptions such as payment, management and help users to save money.

The app would offer tools to efficiently manage and track various subscriptions, and provide tips and strategies to help users save money on their monthly subscriptions.

The Goals

The goal is to design an app which solves the issues related to online subscriptions such as payment, management and help users to save money.

The app would offer tools to efficiently manage and track various subscriptions, and provide tips and strategies to help users save money on their monthly subscriptions.

The Goals

The goal is to design an app which solves the issues related to online subscriptions such as payment, management and help users to save money.

The app would offer tools to efficiently manage and track various subscriptions, and provide tips and strategies to help users save money on their monthly subscriptions.

Understand the Users

In a series of interviews, 10 individuals between the ages of 20 and 45, consisting of both men and women, were surveyed.

On average, each person had approximately 10 subscriptions.

These interviews provided valuable insights into the subscription management challenges and preferences of this specific demographic, helping to inform the development of an app that caters to their needs.

Understand the Users

In a series of interviews, 10 individuals between the ages of 20 and 45, consisting of both men and women, were surveyed.

On average, each person had approximately 10 subscriptions.

These interviews provided valuable insights into the subscription management challenges and preferences of this specific demographic, helping to inform the development of an app that caters to their needs.

Understand the Users

In a series of interviews, 10 individuals between the ages of 20 and 45, consisting of both men and women, were surveyed.

On average, each person had approximately 10 subscriptions.

These interviews provided valuable insights into the subscription management challenges and preferences of this specific demographic, helping to inform the development of an app that caters to their needs.

User Research: Pain Points

1. Payment Due Date

Managing subscription payment due dates becomes challenging as they are spread throughout the month, making it difficult for users to keep track of them efficiently.

2. Lack of Payment Reminders

Users expressed dissatisfaction with the lack of reminders from subscribed platforms before the payment due date, which can lead to missed payments or unexpected charges.

3. Free-Trial Period Expires

Users is forgetting to cancel subscriptions before the free trial period expires, leading to unintended charges.

4. Subscription Expenses

Many users were uncertain about their total subscription expenses and the number of subscriptions they had.

User Persona: Julia and David

Based on the gathered user research, two user personas have been created to encapsulate the characteristics and needs of the target users.

These personas serve as fictional representations, incorporating the key traits and motivations identified during the research.

User Persona: Julia and David

Based on the gathered user research, two user personas have been created to encapsulate the characteristics and needs of the target users.

These personas serve as fictional representations, incorporating the key traits and motivations identified during the research.

User Persona: Julia and David

Based on the gathered user research, two user personas have been created to encapsulate the characteristics and needs of the target users.

These personas serve as fictional representations, incorporating the key traits and motivations identified during the research.

Design Phase: Digital Wireframes

After the ideation phase and drafting paper wireframes, the initial designs for the WhatSubs app were created with a specific focus on providing personalized guidance to users for effective subscription management.

These designs aim to offer tailored recommendations and strategies to help users optimize their subscriptions based on their preferences and goals.

Design Phase: Digital Wireframes

After the ideation phase and drafting paper wireframes, the initial designs for the WhatSubs app were created with a specific focus on providing personalized guidance to users for effective subscription management.

These designs aim to offer tailored recommendations and strategies to help users optimize their subscriptions based on their preferences and goals.

Design Phase: Digital Wireframes

After the ideation phase and drafting paper wireframes, the initial designs for the WhatSubs app were created with a specific focus on providing personalized guidance to users for effective subscription management.

These designs aim to offer tailored recommendations and strategies to help users optimize their subscriptions based on their preferences and goals.

Low-Fidelity prototype

In preparation for usability testing, a low-fidelity prototype was developed to showcase the user flow of viewing an expiring item and utilizing it in a recipe.

The prototype focuses on connecting these two actions, providing a basic representation of how users can interact with the app and navigate through the relevant features.

Low-Fidelity prototype

In preparation for usability testing, a low-fidelity prototype was developed to showcase the user flow of viewing an expiring item and utilizing it in a recipe.

The prototype focuses on connecting these two actions, providing a basic representation of how users can interact with the app and navigate through the relevant features.

Low-Fidelity prototype

In preparation for usability testing, a low-fidelity prototype was developed to showcase the user flow of viewing an expiring item and utilizing it in a recipe.

The prototype focuses on connecting these two actions, providing a basic representation of how users can interact with the app and navigate through the relevant features.

View Lo-Fi Prototype

Usability Study Findings

Usability Study Findings

Usability Study Findings

1. One notable user feedback is that users were not immediately clear on how to navigate to different pages from the navigation bar.

Changes I made as a result of the usability study:

A clear navigation bar with icons and text was implemented to improve the user experience by enhancing navigation ease and providing intuitive access to different sections of the app.

2. Users expressed disappointment with the inability to view a list of subscriptions and have the option to add or exclude them during the phone scanning process within the app

Changes I made as a result of the usability study:

To enhance the user experience, the app has been improved to display the results of the phone scanning process, showing the currently active subscriptions. Users now have the option to conveniently add these subscriptions to the app by simply selecting the corresponding checkmark next to each subscription.

Mockups with High-fidelity Prototype

Mockups with High-fidelity Prototype

Mockups with High-fidelity Prototype

View Hi-Fi Prototype

Design System

Design System

Design System

Accessibility considerations

Clear labels for interactive elements that can be read by screen readers.

Initial focus of the home screen on personalized recommendations help define the primary task or action for the user.

Accessibility considerations

Clear labels for interactive elements that can be read by screen readers.

Initial focus of the home screen on personalized recommendations help define the primary task or action for the user.

Accessibility considerations

Clear labels for interactive elements that can be read by screen readers.

Initial focus of the home screen on personalized recommendations help define the primary task or action for the user.

Takeaways: Impact

Users expressed their satisfaction with the app's ability to help them keep track of their subscriptions and avoid unnecessary expenses.

One peer feedback quote highlights the ease of use and cost-saving benefits of WhatSubs: "The WhatSubs app is very user-friendly, and I've been able to save a lot by using it to monitor my subscriptions."

This positive feedback validates the app's effectiveness in assisting users with subscription management and providing financial benefits through improved oversight.

Takeaways: Impact

Users expressed their satisfaction with the app's ability to help them keep track of their subscriptions and avoid unnecessary expenses.

One peer feedback quote highlights the ease of use and cost-saving benefits of WhatSubs: "The WhatSubs app is very user-friendly, and I've been able to save a lot by using it to monitor my subscriptions."

This positive feedback validates the app's effectiveness in assisting users with subscription management and providing financial benefits through improved oversight.

Takeaways: Impact

Users expressed their satisfaction with the app's ability to help them keep track of their subscriptions and avoid unnecessary expenses.

One peer feedback quote highlights the ease of use and cost-saving benefits of WhatSubs: "The WhatSubs app is very user-friendly, and I've been able to save a lot by using it to monitor my subscriptions."

This positive feedback validates the app's effectiveness in assisting users with subscription management and providing financial benefits through improved oversight.

Thank you for taking the time to review my work on the WhatSubs. I appreciate your feedback and support.

Thank you.